Adidas Z.N.E.

We partnered with adidas Sportswear to relaunch the ADIDAS Z.N.E. collection, bringing to life “The Lines That Connect Us” global campaign. This campaign unites iconic sport and culture talent – Tate McRae, Xochitl Gomez, Noah Lyles, Jude Bellingham, Paulo Dybala, Alessia Russo, BABYMONSTER, Su Yiming, and hundreds more.

ADIDAS Z.N.E. draws inspiration from the lines found on various fields of play — whether on the pitch, court, or field. The Lines That Connect Us celebrates the active communities worldwide that are united and inspired by sport, both on and off the field.

The launch spotlights global athletes and cultural figures, each embodying their community and showcasing how they live and move in ADIDAS Z.N.E. The campaign includes a collection of both static and moving visuals, featured in a brand film that spans digital, social, retail, and out-of-home platforms.