Afterpay

Founded upon the simple idea of paying over time, Afterpay has grown into one of the leading online and in-store payment plan tech brands. After several years of success in their market, they looked to expand their audience and increase their user base, past fast-fashion buyers, and their current roster of merchants.

We partnered with Afterpay to evolve the brand look and feel, using their existing brand assets as a starting point. We created a new brand guidelines document and a robust brand toolkit consisting of an expanded color pallet, expressive typography suite, typographic and graphic motion language, background plate designs, and photo treatments.