Valorant Champions Tour

Valorant is a tactical hero shooter played by millions of dedicated fans, worldwide. We worked with the teams at Riot Games to help launch the 2022 season of the Valorant Champions Tour: VCT.

The 2022 campaign includes an intricate typography structure derived from the proportions of the VCT wordmark. A rich procedurally generated texture library and suite of graphic elements complete the visual system.

The overall brand campaign was extended through a motion toolkit and an array of broadcast assets.